Lamborghini Revives Metaverse Ambitions with Digital Car Collectibles
Automobili Lamborghini is doubling down on Web3 by launching limited-edition digital collectibles of its new Temerario sports car in the metaverse. The Italian luxury carmaker will release 590 street-legal Temerario NFTs and 10 GT3 variants starting July 11, priced at $300 each. Minting will occur across Wilder World's VIRTUAL platform, OpenSea, and Lamborghini's proprietary Web3 hub, Fast ForWorld.
The MOVE defies the broader industry retreat from metaverse projects. While Meta's 2021 rebrand sparked a frenzy that later cooled, Lamborghini continues betting on digital ownership. Its August 2024 partnership with Animoca Brands laid groundwork for this Web3 push—transforming high-performance automotive design into interactive virtual assets for collectors.
